MySpace Music: MyCyberfriend is a DJ
So what? Another music download site? MySpace have launched their MySpace Music experience in Australia this month, the first territory outside the US, in a planned global attack to bring music lovers back to MySpace.
The attention span of a social networker is measured in nanoseconds. Sites become web dinosaurs if they don’t regularly pimp our experience. Facebook now outranks MySpace two-to-one in global popularity, MySpace Music is a clear strategic move for the social networker to turn around its image. They want to differentiate themselves as THE music centric networking experience.
So if Nokia phones now come with free music... what is MySpace Music going to give you for zip?
Yep, you have to tolerate a few side ads to get free and unlimited audio streaming, but you can check out a whole album, even an entire artist’s catalogue without spending a cent. Fill your time viewing high quality ‘official’ videos. Build your playlist and kick back to your selected tunes. Listen for free, pay to keep. Simple concept.
Your personalised page and player lets share playlists or checking out other peoples, including your favourite artists. If you want to download anything, you buy it through to iTunes.
The idea is to let MySpace Music be your personal DJ or VJ whilst using your computer for other productive stuff, like... work! OK, spreading gossip via Twitter and checking out all the hotties on the poprepublic.tv photo galleries.
MySpace are attempting to shift the music consumer paradigm. With rampant ‘illegal’ file sharing and ripping your music for free this is a smart move to look at us music lovers not only as a consumer, but as an integral part of the music development, marketing and distribution chain.
Keeping with their aim of building of fostering new music, MySpace's music includes an Artist Dashboard designed to give bands and singers feedback and stats on who is listening to their music and how they're interacting with it.
This two-way fan experience makes the digital community experience at lot more valuable than sending chickens on Farmtown.
MySpace have recognised that their strength is in connecting music makers and their fans. Also featured are live artist interviews, videos, band blogs and gig guides. With Australia having one of the highest online music consumption habits, coupled with a healthy music scene, it’s great to see we are being rewarded and given a tool that lets you explore new and upcoming artists both in your backyard and around the world.
Can this marriage of News Corps’ social technology platform and digital content access from labels catalogues of including EMI, Sony Music, Universal and Warner deliver MySpace it’s raison d'être? With whispers that Google has a music community product under construction; can MySpace achieve their dream of being the source for major, indie and unsigned artists on the web?
So what? Another music download site? MySpace have launched their MySpace Music experience in Australia this month, the first territory outside the US, in a planned global attack to bring music lovers back to MySpace.
The attention span of a social networker is measured in nanoseconds. Sites become web dinosaurs if they don’t regularly pimp our experience. Facebook now outranks MySpace two-to-one in global popularity, MySpace Music is a clear strategic move for the social networker to turn around its image. They want to differentiate themselves as THE music centric networking experience.
So if Nokia phones now come with free music... what is MySpace Music going to give you for zip?
Yep, you have to tolerate a few side ads to get free and unlimited audio streaming, but you can check out a whole album, even an entire artist’s catalogue without spending a cent. Fill your time viewing high quality ‘official’ videos. Build your playlist and kick back to your selected tunes. Listen for free, pay to keep. Simple concept.
Your personalised page and player lets share playlists or checking out other peoples, including your favourite artists. If you want to download anything, you buy it through to iTunes.
The idea is to let MySpace Music be your personal DJ or VJ whilst using your computer for other productive stuff, like... work! OK, spreading gossip via Twitter and checking out all the hotties on the poprepublic.tv photo galleries.
MySpace are attempting to shift the music consumer paradigm. With rampant ‘illegal’ file sharing and ripping your music for free this is a smart move to look at us music lovers not only as a consumer, but as an integral part of the music development, marketing and distribution chain.
Keeping with their aim of building of fostering new music, MySpace's music includes an Artist Dashboard designed to give bands and singers feedback and stats on who is listening to their music and how they're interacting with it.
This two-way fan experience makes the digital community experience at lot more valuable than sending chickens on Farmtown.
MySpace have recognised that their strength is in connecting music makers and their fans. Also featured are live artist interviews, videos, band blogs and gig guides. With Australia having one of the highest online music consumption habits, coupled with a healthy music scene, it’s great to see we are being rewarded and given a tool that lets you explore new and upcoming artists both in your backyard and around the world.
Can this marriage of News Corps’ social technology platform and digital content access from labels catalogues of including EMI, Sony Music, Universal and Warner deliver MySpace it’s raison d'être? With whispers that Google has a music community product under construction; can MySpace achieve their dream of being the source for major, indie and unsigned artists on the web?
